The Story Behind LOYIC CRYSTAL

Who We Are

•  We are a group of New York University graduates — global citizens with deep roots in China. Having lived, studied, and grown between cultures, we are passionate about bridging East and West through something more lasting than words: beauty, intention, and energy.
• After graduation, we set out not just to build a business, but to create a cultural thread — one that ties together our heritage, creativity, and entrepreneurial spirit.

Why We Created LOYIC CRYSTAL

•  In a world that moves fast, we believe in grounding ourselves — in meaning, in nature, and in something timeless.
• We founded LOYIC CRYSTAL to share the beauty and spirit of Chinese culture through natural crystals, handcrafted bracelets, and mineral-based objects infused with symbolism, elegance, and soul.
• From traditional knotting to culturally inspired design, every piece reflects a story — of intention, energy, and emotional connection.
• We also saw a growing appetite in the U.S. for authentic, meaningful artisan goods — not just accessories, but reminders of presence and cultural resonance. That’s the space we’re here to fill.

What We're Building — and How

•  Our vision is to grow LOYIC CRYSTAL into a lifestyle brand that redefines how the world experiences Chinese aesthetics — combining ancient wisdom with modern form.
  We’re building slowly and intentionally:
• By selecting crystals and minerals for both their energetic properties and visual harmony
• By infusing traditional Chinese design elements into contemporary accessories
• By sharing the stories behind every stone, every knot, every charm
• And by offering pieces that are not mass-produced, but crafted with cultural care and individuality

    This isn’t just a store. It’s a journey — and we invite you to walk it with us.